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All Case StudiesDTC + Marketplace Brand
E-CommerceWarehouse Management

Real-Time Inventory Visibility Eliminates Stockouts Across 5 Sales Channels

A consumer brand selling across its own website, two marketplaces, and two retail partners had chronic overselling and stockout problems. A unified inventory layer solved both in one engagement.

40%
Reduction in stockout events
30%
Lower overstock holding cost
2.1×
Inventory turn improvement
The Challenge
  • Inventory managed in five separate systems — own website, two marketplaces, and two wholesale portals — with no synchronisation.
  • Overselling events occurring weekly, resulting in order cancellations and marketplace penalty scores.
  • Excess safety stock held across all channels to compensate, inflating working capital by an estimated 30%.
The Solution
  • Designed a single inventory master layer sitting above all five channel systems, updated on every transaction.
  • Implemented channel-level ATP (available-to-promise) logic with configurable buffers per channel priority.
  • Retired three of the five channel-specific safety stock calculations, replacing them with a single demand-weighted model.
  • Deployed a daily inventory reconciliation process to catch any sync failures within 24 hours.
Key Outcomes
40%
Reduction in stockout events
30%
Lower overstock holding cost
2.1×
Inventory turn improvement
Industry
E-Commerce
Solution
Warehouse Management
Client
DTC + Marketplace Brand
OmnichannelInventoryE-Commerce

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